If you own or operate a parking lot in a hail-prone area, hail netting is usually discussed as loss prevention. But it’s also a powerful revenue play: covered, weather-protected parking commands a premium that customers will pay for peace of mind. In this piece we model the economics — using current market parking rates for 2025 — to show how much extra revenue a parking lot can generate with covered spots.
Source Data & Methodology
- We used publicly available monthly pricing data from parking marketplaces and municipal sources (Neighbor, Spacer, SpotHero/SpotAngels) to establish typical covered vs uncovered rates in representative markets. Sources: Neighbor, Spacer, Spot Angels, Spot Hero
- Calculation: extra monthly revenue per spot = (covered rate − uncovered rate). Annual lot revenue increase for 100 spots = extra_month × 100 spots × 12 months.
- For markets where a clear covered/uncovered parking pair wasn’t published, we used local ranges and presented conservative → aggressive scenarios so you can see a band of outcomes.
Covered Parking’s Revenue Impact for 3 Hail Alley Cities
Denver, Dallas, and Oklahoma City are real-world examples of major metros in Hail Alley where covered parking provides a significant revenue boost compared to uncovered spots.
1) Denver, CO — clear market split
- Covered (monthly avg): $171 (Neighbor). Source: Neighbor
- Uncovered (monthly avg): $56 (Neighbor). Source: Neighbor
- Extra/month per spot: $115
- Extra revenue per 100 spots (annual): $138,000
Takeaway: In Denver the covered parking premium is large — a 100-spot covered area could add six figures to recurring lot revenue annually.
2) Dallas Metro — larger variety of rates
- Market ranges (Spacer / listings): uncovered roughly $82–$157; covered roughly $94–$157 per month (city ranges). We used midpoints for a conservative comparison. Source: Spacer
- Conservative estimated extra/month per spot (midpoint): ~$6
- Extra revenue per 100 spots (annual): ~$7,200
Takeaway: Dallas shows tighter spreads between covered/uncovered spots in some locations — still positive, but outcomes depend heavily on lot location and lot amenities.
3) Oklahoma City — modeled uplift scenarios
- Base average (monthly): ~$67 (Neighbor). Source: Neighbor
- If we model three reasonable covered-premium scenarios (30%, 50%, 80% uplift) to reflect conservative → aggressive pricing for covered, protected spots:
- +30% uplift → extra revenue /100 spots /yr: $24,120
- +50% uplift → extra revenue /100 spots /yr: $40,200
- +80% uplift → extra revenue /100 spots /yr: $64,320
Takeaway: Even modest percentage premiums on covered spaces can produce meaningful recurring lot revenue.
Potential Revenue for Your Parking Lot
- A 100-spot covered parking area in many hail-alley markets can generate $7k–$138k/year in additional topline recurring revenue (depending on local market dynamics and the premium charged).
- Those annual uplifts compound: over 5 years that’s tens or hundreds of thousands in incremental gross income — before accounting for lower liability, fewer damage claims, or insurance benefits.
- Covered parking can be marketed as a premium product (reserved spots, guaranteed covered parking for subscribers, EV + covered tiers) to increase yield per space.
How to Calculate Revenue to Hail Netting ROI
- Typical hail netting installations vary widely by site size, columns, and ground conditions, but many commercial projects pay for themselves within ~2 years when you combine:
- Incremental covered parking revenue (as modeled above),
- Reduced claims and repairs for vehicles (lower operating/repair exposure for property owners)
- Potential insurance premium improvements for demonstrating risk mitigation. (Hail netting ROI and insurance outcomes depend on your insurer and claim history, but can be as high as 40% hail premium savings.)
- Example: if your 100-spot install costs $200k and yields an extra $50k/year in covered-parking revenue plus $20k/year in reduced claim exposure/insurance benefit, the payback for hail netting is ~2-3 years.
Additional Benefits of Hail Netting
- Vehicle protection — fewer customer complaints and claims.
- Lower liability exposure — safer for employees, pedestrians, and less reputation risk.
- Marketing differentiation — “covered, hail-protected parking” is a real competitive advantage for leases, event parking, airports, and campuses.
How to Find Your Hail Netting ROI
Use Hail No’s ROI Calculator to calculate an approximate system cost for any lot size. Using covered vs. uncovered rates for your city, you can multiply the rate difference x number of spots to arrive at revenue increase. Then it’s easy to compare the incremental revenue to the system cost to see a potential ROI.
The Bottom Line
Hail netting is more than protection — when integrated with paid, covered parking, it becomes a revenue generator and marketing differentiator. In high-premium markets like Denver the uplift per 100 spots can exceed $100k/year; in other markets it still materially improves returns and shortens payback for a protective hail installation. For parking lot owners, that changes hail netting from a cost center into a profitable asset.
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