Hail Protection in Action: Brandon Chrysler Dodge Jeep Ram, Loveland, CO

Protecting a Dealership Legacy

For Doug Moreland, owner of eight auto dealerships across Colorado and Wyoming, protecting his business is about more than vehicles—it’s about safeguarding customer trust and long-term growth. At Brandon Chrysler Dodge Jeep Ram in Loveland, CO, Doug recently partnered with Hail No® to complete a four-month hail netting installation designed to shield hundreds of vehicles from the destructive force of Colorado’s notorious storms.

Why Hail Protection Was a Priority

Operating in hail-prone regions, Doug has experienced first-hand the cost and disruption caused by severe storms. As his dealerships are self-insured, hail damage poses a direct and significant financial risk. After years of rising insurance costs, Doug made the strategic decision to invest in hail netting—not only to protect his inventory but also to free his dealerships from the burden of hail insurance.

Doug’s Perspective

“For years, hail has been one of the biggest threats to our dealerships. Because we were self-insured, every major storm meant massive out-of-pocket costs and ongoing risk. By partnering with Hail No to install hail netting, we’re not just protecting vehicles—we’re protecting our business. This project at Brandon Chrysler Dodge Jeep Ram is a big step forward, and we’re excited to expand the protection to our Cheyenne dealership next.” — Doug Moreland, Owner, Brandon Chrysler Dodge Jeep Ram & Cowboy Dodge Chrysler Jeep Ram

Project Highlights

• Location: Brandon Chrysler Dodge Jeep Ram, 3550 Byrd Drive, Loveland, CO
  
  
• Timeline: 5 months from start to completion (finishing September, 2025)
  
  
• Scope: Full dealership lot coverage, protecting hundreds of new and pre-owned vehicles
  
  
• Future Expansion: Plans already in motion for hail netting installation at Cowboy Dodge Chrysler Jeep Ram in Cheyenne, WY

This project is part of Doug’s long-term strategy to reduce risk, increase operational resilience, and ensure customers always see pristine vehicles on his lots, protected from potential hail damage.

Learn More >> What to Expect During a Hail Netting Installation Project: Step-by-Step Overview

Why This Matters for Dealerships

Hail protection is no longer a “nice to have” for dealerships—it’s a business necessity. With hailstorms causing billions in damages annually across the U.S., unprotected inventory can mean massive financial losses, disrupted sales, and higher insurance costs. Hail netting provides a cost-effective, long-term solution that pays for itself—often within two years—by reducing claims, lowering premiums, and preserving vehicle value.

Looking Ahead

The Brandon Chrysler Dodge Jeep Ram project represents the first in a series of hail protection investments across Doug Moreland’s dealerships. As more dealers recognize the importance of weather resilience, projects like these will set the standard for how the automotive industry prepares for severe weather.

About Hail Protection in Action

Hail Protection in Action is a series from Hail No® highlighting real-world projects across dealerships, fleets, parking facilities, and industrial sites. Each feature showcases how businesses are taking proactive steps to protect assets, reduce insurance costs, and safeguard their operations against increasingly destructive hail events.